What constitutes a "grossly improbable statement" in chiropractic advertising?

In the context of chiropractic advertising, a "grossly improbable statement" refers to exaggerated claims about treatment outcomes that are not supported by credible evidence. Such statements can mislead the public about the efficacy of chiropractic care and imply unrealistic results that may not be attainable for patients.

Accurate advertising should be grounded in facts and verifiable outcomes rather than inflated, unrealistic expectations. For instance, claiming that a patient will achieve a specific outcome from treatment without acknowledging the complexity of individual cases is misleading and considered unethical.

On the other hand, statements related to common health issues, patient testimonials, or general information about chiropractic care are typically not viewed as grossly improbable as long as they remain truthful and don't misrepresent potential outcomes. These types of information can help educate the public without crossing the line into exaggeration.