What is included in the definition of "advertisement" according to chiropractic regulations?

The definition of "advertisement" in chiropractic regulations encompasses a broad range of promotional materials and methods used to communicate services to the public. This includes business cards, which provide essential contact information and convey professionalism, as well as internet ads, which are crucial in today's digital landscape for reaching potential patients. By including both of these elements, the regulation acknowledges the various ways in which chiropractors can present their services and engage with the community.

In contrast, while printed materials and online advertisements are important in their own right, they do not encompass the full scope of what advertisements can be, which is reflected in the chosen response. Additionally, patient testimonials, while valuable for credibility, are typically viewed differently than standard advertisements, as they may not fall under the formal definition of advertisement set forth by regulatory bodies. By recognizing the inclusion of multiple forms of advertisement, the correct definition aligns with the contemporary practices of marketing within the chiropractic profession.